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Michael Boezi

“Marketers have ruined marketing. I see this as an opportunity. Why? If done right, marketing is just a story. It’s a narrative that includes you and your customer. It doesn’t have to be about lying or misrepresenting or tricking people into buying something from you. Rise above, and be in it for the long game.”

Location:

Boston, MA United States

Professional title:

Writer, Strategist, Educator.

What do you do?

I'm a "content guy." I help people produce better content, using it to form connections and build an audience.

Why?

The best content marketing starts with a generous mindset and a genuine intent to help people. I live my own strategy, which is why I offer tons of free help via my podcast, "Marketing Without the Marketing,” and my blog. If people benefit from it, I’m happy.

What should we read?

"Future Perfect: The Case For Progress In A Networked Age" by Steven Johnson

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