Benjamin Parry

“You can’t change the present, only the future.”


Lewes, England, United Kingdom

Professional title:

Design researcher

What do you do?

I talk to people to find out about their guiding principles and core beliefs to help make meaningful change in the world.


Solutions come and go but problems and people largley stay the same. I’m more interested in understanding the problem and people than the solution.

What should we read?

Before the Coffee Gets Cold by Toshikazu Kawaguchi