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Étienne Garbugli

“In all good relationships, there's the assumption of good intentions.”


Montreal, Quebec, Canada

Professional title:

Entrepreneur, Author of Lean B2B

What do you do?

I help organizations apply The Lean Startup in B2B.


My goal is to help B2B makers and entrepreneurs improve their odds of success.

What should we read?

“Boyd: The Fighter Pilot Who Changed the Art of War” by Robert Coram