Evgeny Lepekhin
lepekhin.ru/now
If we wait until we’re ready, we’ll be waiting for the rest of our lives.
Location:
Tyumen, Russia
Professional title:
Editor, writer, product manager. I make cool things by adding and shedding details.
What do you do?
I order chaos and adjust focus of creative teams to help people keep things simple and create amazing products in a calm, structured way.
Why?
I love making things. Just for the sake of it. The idea itself that I can create something, get it out into the world and other people will use it and even pay me for this is intoxicating. It changed everything for me. After you try this you won't be able to get back to a corporate 9 to 5 job where you sit your ass to death and have to deal with crazy stuff every day.
What should we read?
"Hegarty on Creativity: There are No Rules" by John Hegarty