Hugo Ferreira

“Don't try to control the ocean. You can't. Ride the waves, adjust and adapt.”


Lisbon, Portugal

Professional title:

Tech lead / Engineering manager

What do you do?

Tech leader who has come to realise that, at the core, software product development is all about the people, not the tech.


Enable teams to build feasible and valuable software products. Guide and coach people to embrace the product operating model, and transform into a continuous discovery and delivery mindset. Build the right thing and built the thing right.

What should we read?

“The Phoenix Project” by Gene Kim; “Linchpin: Are You Indispensable?” by Seth Godin; “How to Win Friends and Influence People” by Dale Carnegie.