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Dale Williams

“"People support what they create", "Strategy is about getting into a more powerful position against a changing environment", "Life is a game that no one gets out of alive", "Facts knock politely on the door; stories crash the party naked", "If you can’t name your priorities out of your head then you don't have priorities"”


Cape Town, Western Cape, South Africa

Professional title:

Strategy Coach

What do you do?

I engage you in a strategy conversation you cannot have anywhere else.


I specialise in fostering meaningful connections between individuals and what they want to achieve in business. My passion lies in aligning entire organizations towards a more influential and advantageous position. This often unfolds through candid and thought-provoking dialogues.

What should we read?

"Synchronicity" by Joseph Jaworski "The War of Art" by Stephen Pressfield "Buddhism Plain and Simple" by Steve Hagen "Tao Te Ching" by Lao Tzu "Sports in America" by James A. Michener