Alex Weber
alexandreweber.ch/now
Small is the new big. Small events. Small communities or retreat. Micro-farm, nano-festival or tiny bakery. Even big brands are now trying to act small.
Location:
Geneva, Switzerland
Professional title:
Marketer and entrepreneur
What do you do?
I work at the intersection of marketing, communication and media.
Why?
I advise founders, executives and organisations on growth, positioning and go-to-market strategy. I also contribute to a number of entrepreneurial, media and community-driven projects.
What should we read?
The Pathless Path: Imagining a New Story for Work by Paul Millerd