Donna Serdula

linkedin-makeover.com/now

The Star Trek storyline where a civilization reaches warp-level technology only to choose a simpler, intentional way of life feels more relevant than ever. Just because advancement is possible doesn’t mean it leads to fulfillment, and I’m fascinated by this tension between ambition and alignment.

Location:

Newtown, Pennsylvania, U.S.A.

Professional title:

I lead a personal branding agency that helps executives and high-level professionals strategically shape how the world sees them, so they become the people who never have to hunt for opportunities, opportunities find them!

What do you do?

I help people uncover, articulate, and activate their professional story so they can step into the future they want with clarity and confidence.

Why?

Because most people are too close to their own story to see their brilliance clearly, and once they do, everything changes. I live for that moment when they finally see what I see.

What should we read?

10 Reasons You Should Never Get a Job, Steve Pavlina: http://www.stevepavlina.com/blog/2006/07/10-reasons-you-should-never-get-a-job/ Steve Pavlina (still a classic, still provocative, and worth rereading through the lens of personal branding and ownership).