Stefanie Hetjens
stefanie-hetjens.com/now
I am increasingly convinced that “just be authentic” is terrible advice. Most people need structure before they can relax.
Location:
Zürich, Switzerland
Professional title:
CEO
What do you do?
I work on the strange little gap between what someone means and what comes out once the camera is rolling.
Why?
Because I have seen too many smart people turn into wallpaper the second a lens appears.
What should we read?
Unreasonable Hospitality by Will Guidara. It is about hospitality on the surface, but really it is about standards, thoughtfulness, and how much intention people can feel.