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Lance Osborne

“As giving is better than receiving, being interested goes further than being interesting.”


Owensboro, Kentucky, United States of America

Professional title:

Marketing strategist. Podcast producer. Full-time Dad.

What do you do?

I help others craft and tell better stories, whether that's with my business (Osborne Strategies, LLC) or my project for big families (Above Average: The podcast for big families.)


I have focused on the idea of story, because it forces you to work and live more intentionally. A good story isn't boring, so if you want to tell a better one, you're going to do things on purpose and with more enthusiasm.

What should we read?

Donald Miller's A Million Miles in a Thousand Years