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Petra Wille

““Die gefährlichste Weltanschauung ist die Weltanschauung derer, die die Welt nie angeschaut haben. (The most dangerous worldview is the worldview of those who have not viewed the world)” ― Alexander von Humboldt This is sad but true and we see this in Germany right now... again. While refugees are constantly comming to Europe and really need our help we try to build higher fences instead of a bigger table. This really worries me these days.”


Hamburg, Germany

Professional title:

Freelance Product Manager and Startup Consultant

What do you do?

I help product managers to use their common sense, gut feeling and empathy for their "users" to create apps and tools people love.


I love to share my tools and methodologies to create great products. And i like to be the counter force: product management these days is ruled by big data, tracking, by seeing user clusters instead of individuals. And I like to be the admonishing voice telling the people that people using software. And we need to see the individual stories as much as we see the data the herd is creating.

What should we read?

Two TED talks: Sarah Kay If I should have a daughter: and Thandie Newton: Embracing otherness, embracing myself: