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Brian Speronello

“"People need and want facts as rational reasons for making emotional buying decisions." - Jay Abraham”


New York, NY United States of America

Professional title:

Direct response copywriter for online businesses.

What do you do?

I help online businesses get more orders, sales, subscribers, leads, customers, and conversions by writing or improving their direct response copy using the latest behavioral and psychological persuasion strategies.


Helping companies increase their response means they get to improve the lives of more people with their product or service. Working with great businesses and helping them expand their impact gives me a lot of leverage to create positive change, and as someone fascinated with psychology, writing, communication, and persuasion I also love spending time continuing to hone my craft of persuasive copywriting.

What should we read?

"Influence: They Psychology of Persuasion" By Robert Cialdini