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Heather Smith

“If the whole world had empathy, it would look like a very different place.”


Lower Pappinbarra, New South Wales, Australia

Professional title:

Empathy Marketer, Farmer's wife, Camping host and a lot of the time, Mu-u-u-u-u-m!

What do you do?

I'm on a mission to change marketing and make it much more human...


Seeing things from another's point of view is crucial when you want them to join in with what you're doing or selling. Learning how to employ empathy is one way to do this. I love the lightbulb moment of people truly 'getting' their customers.

What should we read?

What to do when it's your turn (and it's always your turn) by Seth Godin