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Salma Jafri

“To be good, you need to be badass.”


Karachi, Pakistan

Professional title:

Host of Content Marketing Tips (#CMtips) web show. Co-Founder, The Moxie Women. Team Lead, Google Business Groups for Women, Karachi.

What do you do?

I help women entrepreneurs market authentically.


I love marketing but hate the misconceptions around it. People, especially women, seem to think marketing is icky and spammy and they often don't know how to promote themselves. I show them how marketing is all about building relationships and connecting and engaging by being your most authentic self.

What should we read?

GirlBoss by Sophia Amoruso


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