Liam Mather

liammather.com/now

Location:

Dartmouth, Nova Scotia, Canada

Professional title:

Communications professional (planning, execution, counsel and leading)

What do you do?

I help leaders reach their audiences through strategic planning and coordinated execution of communications plans.

Why?

I feel communications is the only true tactic a leader has direct control over. How the leader communicates directly affects employees engagement and public perception. Helping them achieve their intent through words and actions can often times be that 80% solution.

What should we read?

Propaganda by Edward Bernays - really shines a flashlight on how little communications and engagement has changed in 100 years.