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Sabrina Riedel

“Really thinking differently is disliked intensely at the start. Don’t believe the glossy hindsight of Apple ads. Those people were hated. Most Australians hated the Sydney Opera House when it was built. ‘A carbuncle on the harbour’. Now it’s on their stamp.”


Melbourne, Victoria, Australia

Professional title:

Digital Director, Emerging Technologies

What do you do?

I solve problem at the intersection of creativity, technology and culture.


I do what I do because I truly believe in the power of technology to change the world for the better.

What should we read?

Be Here Now by Ram Dass