Ozan Irturk
fronterabrands.com/now
"The more similar two products are, the more important the differences become."
Location:
Barcelona, Catalonia, Spain
Professional title:
Marketing Consultant, Brand Strategist
What do you do?
Helping consultancy firms find what makes them different and communicate their value to the market with a message that sells.
Why?
Because most consultants are great experts, but terrible marketers. They can help more businesses with their expertise when they have a unique positioning and clear messaging.
What should we read?
Antifragile by Nassim Taleb.