Óscar López Poveda
oscarlp.com/now
"When the reasons are clear, decisions become easy to make."
Location:
Madrid, Madrid, Spain
Professional title:
Visual & Product Designer
What do you do?
I help brands and companies build digital experiences that support their users and communicate with a unique sense of identity.
Why?
Life brought me here. I started out managing IT systems, but I ended up shifting toward visual design -- and eventually, designing systems that feel both coherent and full of essence.
What should we read?
"The War of Art" by Steven Pressfield, and "Do Design" by Alan Moore