Mike Fiorillo
mikefiorillo.com/now
I believe AI-led user research is going to be a game changer because it’ll lead to 10x more research being done that wouldn’t otherwise. AI interviews will never replace a deep 1:1 conversation with a customers, and I still think those are necessary to building good product sense, but I think it’ll fill in a ton of gaps in customer knowledge and ultimately lead to much better designed products.
Location:
Toronto, Ontario, Canada
Professional title:
Startup growth advisor
What do you do?
I help startups grow faster by 1) figuring out why users are not converting, and 2) building improved, higher converting UX.
Why?
I love solving problems with data, I like designing things, and I’m fascinated by human psychology.
What should we read?
Influence by Robert Cialdini