Alex Terenda

“People should identify "practical delusions" in their lives. You are fully aware of their inconsistency, but don't necessarily think about it most of the time. Eventually you forget you thought at all, and the unconscious delusion that remains helps you build a better life than you otherwise might have.”

Location:

Lisboa, Portugal

Professional title:

Product designer

What do you do?

I help early stage startups solve complex problems with simple, elegant interfaces.

Why?

I like to make things. Design lets you make a difference, at scale, while thinking like a craftsperson.

What should we read?

Embassytown by China Miéville

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