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Spencer Lanoue

“Professional athletes and musicians practice intensely every day. It's just part of their lifestyle. But that's basically an unheard-of concept in the world of "knowledge work." Why? If we want to do what we do with a high level of excellence, we have to practice. There's no other way. Talent isn't something we're born with, it's something we develop through years of intense, painstaking practice - specifically designed to push us just beyond our current abilities. Most people don't want to hear that, but it's true. What would my day-to-day activities look like if I approached my working life like a professional athlete does? What changes would I make to how I spend my time?”


Los Angeles, CA United States

Professional title:

Product and marketing at Buffer

What do you do?

I build and grow software products. I also love reading and spending time outdoors in nature.


I build software because I like making things that are useful to people, and that make their lives a little better. I read because I love to learn. Books are the best mentors and have totally shaped the way I think about business and life. I love being in nature because it helps me feel connected to something greater than myself.

What should we read?

So Good They Can't Ignore You by Cal Newport


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