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Josh Pitzalis

“Much success can come from the repeated application of a single principle: First, try the dumbest thing that might actually work.”


Siolim, Goa, India

Professional title:

User retention consultant

What do you do?

I help tech products grow by focusing on user retention.


Retention is the single most important aspect of a product, it allows you to get straight to the heart of what matters.

What should we read?

“The Fish that Ate the Whale” by Rich Cohen. Still my favourite book.