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Ivica Baraba

““Do not ask your children to strive for extraordinary lives. Such striving may seem admirable, but it is the way of foolishness. Help them instead to find the wonder and the marvel of an ordinary life. Show them the joy of tasting tomatoes, apples and pears. Show them how to cry when pets and people die. Show them the infinite pleasure in the touch of a hand. And make the ordinary come alive for them. The extraordinary will take care of itself.” ― William Martin ”


Zagreb, Croatia

Professional title:

Entrepreneur: everyday objects for mindful living

What do you do?

I help minimalist design lovers add beauty and a sense of calm to their everyday life.


I believe in the power of design and mindful living principles in order to foster inner peace.

What should we read?

The Five Invitations: Discovering What Death Can Teach Us About Living Fully by Frank Ostaseski